When people talk about temporary work, many still think of precarious working conditions, short-term contracts and anonymous placement. But one company in Augsburg has been showing for over 30 years that things can be done differently. Lenz & Gomez - a family business with a clear vision and social responsibility - wants to prove that temporary work can be more.
Founded inAugsburg in 1991, Lenz & Gomez is now much more than a traditional temporary employment agency. The family business has developed into a modern HR service provider that shows that "temporary work can also be good". In summer 2022, the company passed into the hands of the next generation. Since then, Managing Director Melih Derinalp and the founders' sons Dr. Fabian and Philipp Lenz have consistently driven the company's further development. Tradition is not managed here, but rethought - with innovative recruiting, modern brand management and a clear focus on social sustainability.
"Temporary work can be a stepping stone, not a stigma," says Melih Derinalp, and Lenz & Gomez proves this every day - with over 250 employees who are not only hired out, but accompanied on their way into new jobs, new industries and often into permanent employment.
Work in transition - people at the center
Hardly any other industry is as caught up in the conflicting priorities of skills shortages, immigration and digital transformation as temporary staffing. While many companies are desperately looking for staff, temporary work still suffers from an outdated image. This is precisely where Lenz & Gomez comes in: "We want to show that temporary work is not just a necessary flexibility tool, but that it opens up real opportunities - for companies and for people," emphasizes Managing Director Melih Derinalp.
This is why the company invests in things that are rarely found in the industry: voluntary German courses, support with visits to the authorities, transport services and training programs. Those who work here are not left alone - neither professionally nor personally. Temporary work is seen here as a stepping stone, not a stopover.
The result: many of the employees remain loyal to the company for years. Some are taken on by customers, others don't even want to change - because they feel part of a real team at Lenz & Gomez.
Think digital, act social
At the same time, the company relies on modern technology. Artificial intelligence helps to speed up processes in scheduling and recruiting. But while algorithms simplify processes, one thing remains non-negotiable: personal contact. "Temporary work is and remains a people business," says Melih Derinalp. "Precisely because we use AI, we know that what really matters cannot be replaced: Trust, experience and a feel for the personal match between customers and our team. This combination of digital efficiency and responsibility makes Lenz & Gomez a pioneer in an industry that needs to reinvent itself.
A new self-image for the industry
The past few years have shown just how much markets can change - due to coronavirus, the war in Ukraine or global supply bottlenecks. For many companies, this means that order fluctuations have long been part of everyday life. This increases the need for flexible personnel structures that can react quickly and reliably.
This is precisely where Lenz & Gomez comes in - with a clear growth strategy that redefines temporary work as a social, sustainable and economically strong bridge between companies and people. While many temporary employment agencies are struggling with change or are unable to find successors, Lenz & Gomez takes a different approach: the company takes over selected companies, integrates their structures and teams into its own organization and develops them further in a targeted manner. The result is a scalable platform supported by know-how, technological expertise and clear values - and thus a driver of change in the industry.
"We see ourselves as bridge builders - between people and companies, between tradition and the future, between social responsibility and economic reality," explains Dr. Fabian Lenz.
After more than30 years, Lenz&Gomez exemplifies a new self-image of the industry: temporary work as a model for the future - modern, responsible and a stabilizing factor in an economy that is more dependent than ever on flexibility.
Leadership with vision - and a clear growth strategy
The fact that Lenz & Gomez thinks differently is particularly evident in the management team. Behind the transformation is an interdisciplinary management team.
In addition to Melih Derinalp, who has shaped the operational business with his in-depth knowledge of the industry as a long-standing employee, the founders' sons Dr. Fabian and Philipp Lenz contribute entrepreneurial experience as well as legal and strategic know-how from the start-up environment. The team is complemented by Beatrice Kober, who has been in charge of the transformation process since the generational change and draws on her own extensive experience from successful family businesses that are also rooted in the region.
The most recent addition to the management team and shareholders is Julius Söhn, former management consultant at Bain& Company and most recently head of the strategy department at Westwing. With him, Lenz & Gomez not only gains in-depth expertise in growth and organizational strategies, but also finance and M&A competence, which will decisively drive the dynamic further development of the company.
"We are growing with responsibility - and systematically," says Philipp Lenz. "Our goal is to further expand Lenz & Gomez as a modern, technologically leading and socially responsible personnel service provider - without losing sight of our values."
This combination of entrepreneurial experience, regional strength and innovative management culture makes Lenz & Gomez an exceptional case in the temporary employment sector - and an example of how an established family business can become a modern growth company that actively shapes the future of work.
You can also find this article on B4B Schwaben.
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